If the packaging designs on store shelves can give you a quick glimpse into current trends, then the case studies of packaging design awards winners can offer you a deeper understanding of the sales logic behind those designs. If you…
Whether on physical retail shelves or e-commerce platforms, the beauty packaging design always influences consumer purchasing decisions—often in subtle, subconscious ways. Without considering brand influence, when consumers are faced with products of similar price and functionality, packaging design often becomes…
Understanding the anatomy of a bottle and measuring parts of a bottle is essential for accurately matching the specifications of closures, preforms, and other complementary components, as well as for effectively controlling accessory procurement costs. This article will start with…
When choosing a haircare product, the first thing our eyes register is the array of colorful shampoo bottle designs on the shelf. As you browse, you’ll find that attractive bottles are everywhere—but what drives you to take a closer look…
When it comes to luxury perfume brands, you may notice that most of them maintain a restrained, understated approach to packaging design—yet they never come across as plain or lacking in character. As people revisit these fragrances time and again,…
1. What Is Peach Fuzz? PANTONE 13-1023 Peach Fuzz – #ffbe98 is a soft and velvety peach color that embodies warmth and tenderness, fostering feelings of kindness and connection. It represents a sense of community and collaboration, inviting us to embrace moments…
In cosmetic packaging, cap and closure are often the last parts to be noticed—when consumers pick up a product, their eyes usually fall on the bottle body first, and only then do they turn their attention to the components attached to it.…
1. Definition of Eco Friendly Packaging Eco friendly packaging refers to a packaging form that, while fulfilling product protection and usage functions, imposes the minimum overall impact on the natural environment across its entire lifecycle—including raw material extraction, manufacturing, distribution,…
When discussing sustainable packaging design, a number of related terms are likely to come to mind, such as reusable packaging, eco-friendly packaging, and refillable packaging. So, do all of these concepts fall under the umbrella of sustainable packaging? And what…
The internet today has made it incredibly easy to draw endless inspiration for label design ideas and sourcing options. But have you ever noticed that despite all this information and the many online design platforms available, when it’s time to…
In the cosmetics packaging industry, “surface finishes” are often referred to as “surface treatments” or “finishings.” Surface finishes generally refer to the processing and decoration of packaging surfaces through physical, chemical, mechanical, or electrochemical methods to alter their appearance attributes,…
